Blackface Lamb has a growing following of admirers and advocates throughout the UK all of whom champion Blackface Lamb for producing meat that is succulent, tender and flavoursome.
It's a nutritious and versatile food supplied by BSBA members to strict assurance schemes offering complete reassurance to consumers. It's naturally lean nature makes it very popular with the modern housewife, and in 2003 'The Independent' newspaper published a survey in which Blackface Lamb was voted number 15 in the '50 Best British Foods'.
What Makes It Better?
As Blackface Lamb are reared by extensive grazing on species rich moorlands throughout the UK, they have included in their diet of some of the UK's most delicious herbs, grasses and berries, which in some areas include: heather, bilberries, white clover, meadow buttercups, purple moor grass, radishes, and mustards such as Lady's Smock.
Naturally Good For You
Recent research carried out in 2006 compared lamb reared on a variety of pasture types.
Naturally In Demand
BSBA members across the UK are selling increasing volumes of Blackface Lamb through independent butchers and direct through farmers' markets. Where possible, it is being clearly labelled as 'Blackface Lamb' as part of a campaign to support members secondary labelling and information leaflets on the breed and with traditional recipes are being developed.
There is growing evidence that clearly labelled branded products, sold direct from a reputable source can command a premium price.
A simple and clear campaign is being created by the BSBA to engage with consumers who are increasingly interested in where their food is coming from and how it is reared.
Blackface Lamb is produced by BSBA members in such a way that there are no hidden secrets to the rearing process. In fact there is an attractive and evocative story to be told about Blackface Lamb and their farmers that consumers are genuinely interested in. Evidence of this can be seen at the growing number of sales through farmers markets and independent butchers
As a traditional breed, Blackface Lambs naturally mature later in the season and, therefore, retain their flavour and succulence well into the New Year.